Taunton Press Enhanced Masterfile Mailing List
Description:
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The Taunton Press file has been enhanced with Experian data to identify mail order buyers by purchase category, subscribers of non-affinity markets and demographic segments. The Taunton Press audience are active readers and consumers who love to create spectacular gardens, shape wood into one-of-a-kind pieces of furniture, turn bolts of fabric into personally designed garments, build and remodel homes to fit their everyday lives, and prepare dishes both simple and gourmet.The Taunton Press publishes Fine Cooking, Fine Gardening, Fine Homebuilding, Fine Woodworking and Threads magazines; including a collection of books and DVDs that are selectable by area of interest.Demographics/Profile:Average Household Income - $ 105,532Average Age - 50Source:Direct Mail Sold - 95%General Comments:Pricing:Policy: Net Name 85%Minimum: 50,000Run Charge: $8/MTerms: Orders cancelled after mail date will incur full charges.
Segments:
Segments | Description | Price |
---|
333,865 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
333,865 | ACTIVE ENHANCED SUBSCRIBERS | $100.00/M |
182,492 | AGE 56+ | + $12.00/M |
88,846 | AGE 18-55 | + $12.00/M |
38,736 | CHILDREN AGE 0-12 | + $12.00/M |
190,036 | INCOME $75K+ | + $12.00/M |
61,311 | HEALTH & FITNESS | + $12.00/M |
FUNDRAISER'S RATE $70.00 /M | ||
CATALOG RATE $80.00/M |