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THESE MID-WESTERN FARMERS AND RANCHERS ARE OWNERS AND OPERATORS INTERESTED IN FARM INSURANCE, NEW FARMING TECHNIQUES, ENVIRONMENTAL AND CONVERSATION ISSUES, LOCAL, STATE AND NATIONAL FARM NEWS AND TIPS FOR THE PRODUCTION, HARVEST AND SALES OF BOTH CROPS AND LIVESTOCK. THESE CONSUMERS ARE PRIMARILY MARRIED MEN LIVING IN RURAL COMMUNITIES WITH A NEED FOR QUALITY TOOLS, RUGGED APPAREL, TRACTORS AND OTHER FARM EQUIPMENT TO MAINTAIN THEIR SELF-SUFFICIENT COUNTRY LIFESTYLE. ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE ARE REQUIRED TO BE PAID IN FULL.ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE END-USERS REQUIRING TELEPHONE NUMBERS MUST SIGN A "WAIVER OF LIABILITY AND INDEMNIFICATION AGREEMENT" AND MAY BE REQUIRED TO OBTAIN A SANS NUMBER FROM THE FTC WEB SITE: WWW.TELEMARKETING.DONOTCALL.GOV.