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These motivated, age 60+ individuals have responded to a direct media offers and requested an information packet on the benefits of owning a Craftmatic Adjustable Bed. Craftmatic beds appeal to individuals who want to improve their sleep-comfort level as well as the overall quality of their life. A large percentage of these individuals suffer from a variety of health conditions including back pain and arthritis.Craftmatic consumer mailing lists have a track record of working particularly well for offers such as sweepstakes and prize draws, household goods, health products, home entertainment, collectibles, charitable giving, financial services.This is an ideal consumer mailing list for dm offers which appeal to the age 60+ market.